12th January 2015
“Kill your fear” is the motto of a stunning new brand from Barcelona, DEPELEA. I had the chance to chat with the designers and founders Alberto Bassons Gonzalez (left) & Ramon Salas. Read on to find out more...
Ramon, Alberto tell me about your brand?
It is an unisex streetwear accessory brand, with jewellery being the main focus. For our first collection we have created a large range of jewellery including rings, bracelets, necklaces…with the addition of other accessories such as a hat el Bombi, a special bag you can use when you are cycling, belts and T-shirts…for our first collection we were really inspired by the bicycle!
We have wanted to launch our brand for such a long time and now here we are. We both came from fashion industry backgrounds and we had reached a point in our lives where we wanted to do what we really loved, that gave us the courage to start our company. In reality, it is more than a fashion label, it is an amalgamation of all that inspires us. We do not follow fashion trends because we want to create and produce what we love! That is the most important thing for us, for example, we also make lamps! Our aim is to create timeless pieces that you buy now and can wear them for years to come! In the future we also plan to expand our range of products.
Where is the jewellery produced and what types of material do you use?
The idea is to have the production here in Barcelona, it is our brand ethos to produce solely in Spain. We want to work with craftsmen from here and maintain the great quality.
In order to maintain affordability, we use silver and gold plating, we are also thinking of producing a few pieces in silver only.
Where did the name Depelea originate?
The name has Spanish roots, it is from "la pelea de gallo" as you say in Spanish, which means "the fighting cock". Our name comes from the symbol of the force. What we want to express to our customers is to be yourself in terms of thinking, acting, and what you wear… that is why our motto is “Kill your fear, be yourself”.
Where are you selling your collection?
We have the online shop where you can buy all of our products: www.depelea.es. We don't want to open a store, but instead we want to sell in multi-brand stores, bicycle shops and fairs. Also, there aren't that many stores here in Barcelona so we want to sell our products internationally and that’s why we are counting on our website.
Who is your target?
As it is a premium streetwear brand, we want to reach artists and sporty people but it's really for anyone who likes handmade jewellery with great quality…we would say our customer ranges from 25 years and up.
Alberto what is your favourite piece?
The Depelea ring because it represents our brand and our spirit. The meaning of the ring has a strong message, we were uncertain of the success it would have, but actually we noticed that the girls love it as much as boys!
And yours Ramon?
My favourite piece is the bag we made in two colours, camel and black. I like it because of its simplicity, aesthetic, and it's adaptability to your body. It is practical to wear either at the front or back of the body.
Thank you so much for your time, I know that you are pretty busy!
A selection of my favorites pieces
Here is a selection of photos of their collection
Buy online DEPELEA collection here.
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